Ameritas is a U.S.-based insurer and financial services company focusing on life insurance, disability income, wealth management, and employee benefits. It operates through affiliated subsidiaries such as Ameritas Life Insurance Corp. in Lincoln, Nebraska, offering products for individuals, families, and businesses, including investments and annuities. The company emphasizes helping customers protect life, manage wealth, invest in health, and grow their business with a network of financial professionals. Headquartered in the Midwest with services and resources across the United States, Ameritas also provides tools and insights through its customer-facing portals.